Soft99 UK – Official blog

Timeless Fusso Coat. Why Soft99 wax still gets awards 35 years after its launch

Timeless Fusso Coat. Why Soft99 wax still gets awards 35 years after its launch

"Put on Fusso" – says the detailing guy on the forum, half-jokingly, half-seriously. Indeed, the Japanese 12-month car wax from Soft99 has become so popular that using it to protect your car is almost a given. And that makes us very happy. Especially since true professionals are recognising...

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Soft99 at Ekiden Run by PragmatIQ – Because Japan’s not just about cars

Soft99 at Ekiden Run by PragmatIQ – Because Japan’s not just about cars

Ever heard of Ekiden? It’s not the name of a new ramen place — it’s a Japanese long-distance relay race, and it’s a big deal. Born over a century ago as a way to deliver messages between towns, today Ekiden races are huge in Japan, attracting thousands of runners...

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