Soft99 UK – Official blog

Soft99 at Ekiden Run by PragmatIQ – Because Japan’s not just about cars

Ever heard of Ekiden? It’s not the name of a new ramen place — it’s a Japanese long-distance relay race, and it’s a big deal. Born over a century ago as a way to deliver messages between towns, today Ekiden races are huge in Japan, attracting thousands of runners...