Ever heard of Ekiden? It’s not the name of a new ramen place — it’s a Japanese long-distance relay race, and it’s a big deal. Born over a century ago as a way to deliver messages between towns, today Ekiden races are huge in Japan, attracting thousands of runners...
At Soft99, we’ve always been car protection aficionados. It's not just regular car care – we mean real protection – especially through the changing seasons. That's why there's Protection Time. But wait. Summer is coming, and you want me to protect my car? – Well, yeah! Our flagship...
The Japanese express spray coating from Soft99 called Rain Drop, made its debut in 2019. Since then, this user-friendly product has become a real hit, selling not only in Europe but also in the Land of the Rising Sun, with 250,000 units sold in Japan within the first...
Spring in Japan is not only about cherry blossoms! We're taking a look at the Land of the Rising Sun from a car owner's perspective – the unique period that marks the start of the car care season is fun, but is full of challenges too. At Soft99...
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