Soft99 UK – Official blog

Soft99 at Ekiden Run by PragmatIQ – Because Japan’s not just about cars

Soft99 at Ekiden Run by PragmatIQ – Because Japan’s not just about cars

Ever heard of Ekiden? It’s not the name of a new ramen place — it’s a Japanese long-distance relay race, and it’s a big deal. Born over a century ago as a way to deliver messages between towns, today Ekiden races are huge in Japan, attracting thousands of runners...

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How's spring for car owners in Japan? Hanami, Asian Dust, and more fun facts!

How's spring for car owners in Japan? Hanami, Asian Dust, and more fun facts!

Spring in Japan is not only about cherry blossoms! We're taking a look at the Land of the Rising Sun from a car owner's perspective – the unique period that marks the start of the car care season is fun, but is full of challenges too. At Soft99...

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