Luxury Gloss redesigned – a liquid wax that beats quick detailers

A breath of fresh air – with a hint of mango – has arrived in the Soft99 range. Luxury Gloss, our liquid wax that delivers an irresistible shine, has been given a fresh start. Here's what you need to know about the refreshed edition.

We're staying in the world of Soft99 products that have recently received a new look or a new size. Already on the market are the enlarged 500 ml Glaco De Cleaner – a combined glass cleaner and Glaco coating booster – and Iron Terminator, the water-based wheel product with a refreshed label.

Now it's Luxury Gloss's turn. It keeps its distinctive black bottle, but has been given a new front and back label.

Luxury Gloss has been with us for a long time and has traditionally sat in the quick detailer category. We want to make the most of this refresh and redefine it: Luxury Gloss is more of a liquid wax than a conventional spray – the consistency is a touch "heavier", the application has its own character, but all the effort is rewarded by the effect promised in the name: a deep, genuinely luxurious shine.

New label

On the front, we've taken inspiration from the products mentioned above – the product name and tagline stand out on the distinctive red stripe you'll recognise on our products from a distance. A small work of art in itself is the slightly iridescent paper used for the label: Luxury Gloss is a product that delivers a premium effect, and we want its "cover" to communicate that too.

On the back, we've kept the standard chemical product information and, of course, the instructions for use. For a "spray and wipe" product, these are exceptionally brief – which gave us plenty of space. As with the previous two refreshed labels, Luxury Gloss will reach the market with instructions in several languages.

New sizes

Sizes this large have never been seen in the Soft99 range before. Alongside the new labels, 5-litre bottles and 20-litre canisters of Luxury Gloss are also coming to market.

This step change in product sizing is made possible by Soft99's continually developing infrastructure in Europe: we began filling large bottles here in Europe in the summer of 2026.

This isn't just a nod to professionals – it's also a particularly significant step for Soft99 in Europe. We're opening up the large-format segment to reach not only detailing enthusiasts, but also the owners and staff of detailing studios, car washes and dealerships. The chances of encountering a Soft99 product on your next visit to a car wash or detailer are growing!

New price

And since Soft99 is expanding even more rapidly in Europe, this is the perfect incentive to make our products even more affordable. The 500 ml Luxury Gloss is now available from just £8.99!

Soft99 is renowned for its high Japanese quality and for making customer satisfaction its absolute priority – including value for money. This is how we uphold the brand’s philosophy.

How to apply Luxury Gloss?

Sprays are the simplest category of car care products, and Luxury Gloss is no exception: this liquid wax is applied just like a standard quick detailer.

	Tip
	Make sure the car's paintwork is clean and free from any heavy soiling.

	Tip
	Do not allow the product to dry on the surface. If the product is difficult to spread, use a fresh microfibre cloth or towel. Never apply the product in direct sunlight or on hot surfaces.

Summary

With a lower price and a refreshed label, there's nothing left to do but give Luxury Gloss a try! We recommend it to owners of all vehicles – cars, motorbikes, lorries, bicycles and many more – but it's a particularly strong recommendation for waxing enthusiasts.

Luxury Gloss works wonders on previously waxed paintwork, putting on a deeply mirror-like performance. That's when the full power sleeping within this product truly reveals itself.